Every venue's sales, pacing and scorecard in one place
WhirlyBall runs entertainment venues with restaurants and event sales. Sales lived in a hand-built workbook, marketing reports were built by hand, and the restaurant accounting sat in a separate system.
Who did the work
Our team with theirs, over eight fine-tuning rounds
First full set of dashboards
Two weeks after kickoff
Connected
Toast, Tripleseat, Restaurant365, Meta Ads and GA4
“This is going to give ops a look into the business they've never had.”
Before and after
Sales numbers
Before
Sales performance lived in an Excel workbook with hand-made formulas, pulled every week.
After
Sales dashboards for each venue team, refreshed on their own. The first ones were live 11 days after kickoff.
The weekly sales meeting
Before
Each sales manager brought their own report.
After
One combined meeting runs from the dashboard: booked events and revenue by venue, against last year.
How the period is going
Before
Nobody knew how a period went until it closed.
After
The ops lead reads the result from the pacing dashboard the night before: up, and by how much.
The middle of the P&L
Before
Restaurant accounting sat apart from sales and events.
After
Restaurant365 joins Toast and event bookings on a Northstar scorecard that gives ops a view it never had.
What we built
Sales dashboards by venue
Booked events, revenue and pacing for each venue team, with a leaderboard.
A Northstar scorecard
Sales, food and beverage, and restaurant accounting on one page for operations.
Their own edits
Between calls the team changes dashboards by asking the assistant.
How it went
Built with them. Eight fine-tuning rounds from March to June, then a move of their pipelines onto our own.
February 2026
Toast and Tripleseat connected, first dashboard the same day
March 17
Kickoff
March 24 to April 1
Restaurant365, Meta Ads and GA4 connected. Sales, marketing and ops dashboards live
March to June
Eight fine-tuning rounds
July
Northstar scorecard. Pipelines moved onto Cerebro's own, checked across 82 tiles
In their words
“This is a really honest scorecard. Sometimes it's hard to look at, sometimes it's rewarding.”
“This is the holy grail for me.”
Want results like these?
Book a 30-minute data sync call. We look at your systems and real data, and agree what to build and who does it.