- 28% lift in campaign profitability by reallocating spend to proven winners.
- 12 hours saved weekly as manual reporting gave way to instant answers.
- Clear, confident decisions across platforms and audiences.
- Faster iteration cycles with less time lost to spreadsheets.
Background
Zach Orme manages a mix of campaigns across platforms. To consistently improve profitability, he needed instant clarity on what to cut, what to scale, and where to test next.
Challenge
Fragmented reporting created uncertainty. Too much time was spent stitching together data, and not enough making the moves that drive results.
Solution
Cerebro unified performance data and answered direct questions like “Which campaigns are most profitable today?” so Zach could act immediately.
Impact
Profitability rose 28% as budget moved into top-performing campaigns and audiences. Weekly analysis time fell by 12 hours, and decisions became faster and more confident.
Next Steps
Zach is expanding Cerebro-driven testing to creative and audience combinations to compound profits while maintaining control.
