- Increased ROI by 52% through smarter campaign decisions.
- Saved 18+ hours weekly by eliminating manual reporting.
- Identified wasted ad spend across multiple service lines instantly.
- Enabled leadership to act on insights in real time instead of waiting on reports.
Background
Service Professionals is a New Jersey home services leader with a team of expert plumbers, electricians, and HVAC technicians serving thousands of homeowners. With over 30 years in the industry, the company prides itself on professionalism, reliability, and customer satisfaction. To keep growing in a competitive market, Service Pros invests heavily in advertising and marketing—but needed sharper insights to maximize every dollar spent.
Challenge
Before Cerebro Plum, Service Pros faced the same problem many service companies struggle with: too much scattered data, not enough clarity. Marketing results were siloed across platforms, making it hard to see which campaigns were actually driving profitable service calls. Leadership spent hours digging through spreadsheets and dashboards, often reacting too slowly to optimize campaigns. The result? Missed opportunities, wasted ad spend, and delayed decision-making.
Solution
By connecting all their marketing, sales, and customer data into Cerebro Plum, Service Pros gained a single source of truth powered by AI. Instead of pulling manual reports, the team could simply ask questions like "Which ads are wasting budget?" or "Which service lines are generating the highest-margin jobs?" Cerebro Plum surfaced instant, reliable answers—providing actionable insights that were previously buried or overlooked.
Impact
Cerebro Plum transformed how Service Pros approached growth. Within weeks, the team uncovered inefficiencies in their campaigns and reallocated spend toward higher-performing service lines. This shift boosted ROI by 52%. On the operations side, eliminating manual reporting saved over 18 hours each week, freeing staff to focus on strategy and customer growth. Leadership could now make decisions in real time, ensuring every marketing dollar worked harder.
Next Steps
Building on these results, Service Pros plans to expand their use of Cerebro Plum across more departments, from operations to customer retention. The company is exploring how AI-driven insights can optimize technician scheduling, predict seasonal demand, and guide long-term investments. With Cerebro Plum as their data backbone, Service Pros is confident they can continue scaling smarter—making faster, better decisions at every level of the business.
