- 31% increase in LTV by focusing on the highest-impact retention levers.
- 26% lift in retention-driven campaigns through clearer audience and cohort insights.
- 8+ hours saved weekly by eliminating manual cohort and churn analysis.
- Faster, more confident decisions on offers, bundles, and lifecycle touchpoints.
Background
Truly Free Home delivers non-toxic, refillable home cleaning products to hundreds of thousands of families. With a subscription-heavy model, retention and LTV are the core drivers of growth, requiring consistent clarity on cohorts, churn, and campaign impact.
Challenge
Retention and LTV signals were scattered across ecommerce, subscription, and marketing tools, making it hard to see what truly moved the needle. Manual cohort analyses were time-consuming and often outdated by the time decisions were made.
Solution
Cerebro unified lifecycle data and enabled plain-language questions like “Which cohorts respond best to refill prompts?” and “Which offers increase LTV without hurting margin?” Teams surfaced precise insights instantly—no spreadsheets required.
Impact
By doubling down on proven moments and messages, Truly Free Home increased LTV by 31% and lifted retention-driven campaign performance by 26%. Weekly analysis time dropped by 8+ hours, and growth decisions accelerated across the team.
Next Steps
Next, the team is using Cerebro to personalize win-back sequences, forecast inventory for sticky products, and refine bundles that improve margins while increasing long-term retention.
