- 41% increase in ad efficiency by reallocating spend to proven audiences and creatives.
- 23% growth in sales with clarity on channel and product-level performance.
- 6+ hours saved weekly by eliminating manual dashboards and reconciliations.
- Faster, confident scaling decisions across campaigns and offers.
Background
ConcealedCarry.com is a leading ecommerce and media brand. To scale efficiently, the team needed crystal clarity on what campaigns, offers, and products drove profitable growth.
Challenge
Data was spread across ad platforms and ecommerce, complicating decisions about where to cut or scale. Manual reporting slowed learning and masked waste.
Solution
Cerebro unified the view across ads and store data, answering questions like “Which audiences and creatives are truly efficient?” and “Which products lift overall ROAS?”
Impact
With one trusted truth, the team cut wasted spend, leaned into proven campaigns, and grew sales 23% while improving ad efficiency by 41%. Weekly reporting time dropped by 6+ hours.
Next Steps
Next up: deeper creative iteration guided by Cerebro insights and automated promotion planning for key product launches.
