How Zach Orme lifted campaign profitability 28% and saved 12 hours weekly with Cerebro
PROFITABILITY LIFT
28%
Cerebro revealed which campaigns and audiences truly delivered profit.
HOURS SAVED WEEKLY
12
Instant answers replaced manual weekly reporting and analysis.
DECISION CLARITY
High
Unified visibility turned uncertainty into confident optimization.
Company Size
1 employee
Industry
Marketing & Advertising (Media Buying)
About
Independent media buyer specializing in budget allocation, profitability analysis, and multi-channel campaign strategy. Uses Cerebro Plum to identify winners faster and cut wasted spend.
"When you can see exactly what's happening across campaigns, it stops being guesswork. Cerebro lets me make decisions with confidence."
— Zach Orme, Media Buyer
Turning guesswork into clarity
Challenge
Unclear performance across platforms slowed optimization.
Solution
Cerebro connected the data and exposed what worked—instantly.
Results
Faster, confident decisions with less waste.
Saving hours every week
Challenge
Manual reporting consumed valuable time.
Solution
Answers in seconds replaced weekly spreadsheet work.
Results
12 hours saved weekly and a tighter iteration loop.
Focusing budget on profit
Challenge
Spend drifted into campaigns with average returns.
Solution
Cerebro highlighted high-profit campaigns and audiences.
Results
28% lift in overall profitability.
"Excited to explore how Plumb can help authors maximize their Amazon ads!"