CUSTOMER STORY — TRULY FREE HOME, INC.
How Truly Free Home lifted LTV 31% and increased retention campaigns 26% with Cerebro
INCREASE IN LTV
31%
Cerebro revealed the highest-impact lifecycle moments and offers, driving a 31% lift in lifetime value.
RETENTION CAMPAIGNS LIFT
26%
Clearer cohort and audience insights helped the team scale what worked and retire what didn’t.
HOURS SAVED WEEKLY
8+
Instant answers replaced manual cohort analysis, saving over eight hours each week.
"The ability to instantly see how changes impact our customer lifetime value has been a game-changer. Cerebro makes data actionable."
— Chad Buckendahl, Chief Data & Analytics Officer at Truly Free Home
Clarity on cohorts and churn
Challenge
Retention signals were scattered across platforms, slowing decisions.
Solution
Cerebro unified lifecycle data and answered plain-language questions about cohorts and triggers.
Results
Faster decisions and a repeatable playbook for retention and LTV growth.
Scaling what keeps customers
Challenge
It was unclear which offers and moments truly improved LTV.
Solution
Cerebro highlighted the highest-return offers, bundles, and touchpoints.
Results
31% LTV increase and stronger long-term customer value.
Operational speed for lifecycle teams
Challenge
Manual analyses delayed campaign updates and learnings.
Solution
Instant answers replaced spreadsheets and fragmented dashboards.
Results
8+ hours saved weekly and faster iteration on retention programs.
"The tool delivered a precise $4,600 revenue figure in seconds—truly incredible!"
— Chad Buckendahl, Chief Data & Analytics Officer at Truly Free Home
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